‘Bouchra Jarrar. Who are you?’ That was the first thing I thought when I took a look through her collection. Like many of you, I’d never heard of her. Turns out she worked as an assistant to Nicolas Ghesquière of Balenciaga for 10 years, before heading to Christian Lacroix until it’s end (Lacroix, the business, is no more). Born in France, the daughter of Moroccan immigrants, Bouchra showed her ready-to-wear collection during the Paris Haute Couture shows along with designers like Dior and Versace.
Now you might be thinking, how is this couture? Where are the dresses dripping in beadwork and all the other incredible, albeit sometimes unwearable, clothes? Yea. I don’t know. But I love what she’s done here. What did she do, you ask? Took basic pieces that everyone needs in their wardrobe, and upped the perfection factor. Here we have the most wearable haute couture I think I’ve ever seen. Her focus wasn’t on unnecessary extras, but on flawless design.
|photos- style.com. duh.|
Jarrar says this collections was a “continuation of the wardrobe, of the story I’ve been telling since the beginning.” And rightly so, her collections are all bits and pieces of a super-fantasmagorical wardrobe. One we all wished we had. In our super-oversized closets.